GOOGLE WORKSPACE USER LOVE (2023)
Role: Associate Customer Marketing Manager
Objective
1) Boost collection and publishing of customer stories
2) Drive product and brand awareness across social media
3) Reduce production cost per story
Responsibilities
Lead creative strategy, concepting, development and video production
Align content with Google Workspace brand guidelines
Strategize, plan and lead the social/amplification rollout
Lead and execute partner co-marketing program activities with external clients
Customer Stories
Thinking of a new way to publish customer stories while staying aligned to our brand guidelines, we decided to try out video testimonials. With videos, we could produce content faster, while using low-cost tools like Canva to save on production expenses.
I led all aspects of production and implementing the social strategy.
The playlist’s most viewed video, featuring Levels.fyi. 14,000+ views in Week 1.