THE MAGIC OF YOUTUBE (2024)

Role: Creative Support / Art Direction

Objective

1) Illustrate the advantages of YouTube for global luxury and beauty advertisers

2) Equip Google’s sales team with content to help drive business meetings

Responsibilities

  • Collaborate with creative directors and video producers to ideate a strong visual narrative

  • Partner with agency (Cosmo Street) to execute deliverables

  • Guide all aspects of video editing

  • Coordinate comms between internal and external teams

Facts and FOMO

Our theme: YouTube is a magical place for advertisers, it’s where they can reach their full potential.

It was crucial to support our narrative with strong data. With over 2 billion monthly active users, brands which ignored YouTube risked missing out on significant growth opportunities.

Results Snapshot

1) Coordinated new creative reviews in the absence of CD to meet work deadlines

2) Successfully fulfilled all requests while staying within budget and aided 20+ sellers with materials to help expedite their sales process.